Steve Troha is a literary agent with Folio Literary Management. Steve has a consistent track record of working with some of the world’s biggest authors. In the past ten years, he has worked with more than 50 New York Times bestselling authors, including Jackie Collins, Andrew Morton, Augusten Burroughs, Suzanne Somers, Erica Jong, Suze Orman, Nigella Lawson, Trisha Yearwood, and Emily Giffin. He has also worked on behalf of some of today’s biggest pop culture icons such as Alec Baldwin, Red Hot Chili Peppers, Morrissey, Ronnie Wood, Mary Tyler Moore and many others.
Steve’s most recent New York Times bestselling memoirs include Fairy Tale Interrupted by RoseMarie Terenzio and The End of Normal by Stephanie Madoff Mack. His most rcent deals include books by Mollie Katzen, Andrew Morton, Cooking Channel star Ben Sargent, and Jackie Collins, as well as New York Times Notable Cookbook of the Year Make the Bread, Buy the Butter by Jennifer Reese.
Steve is a graduate from The George Washington University with a degree in Political Science, and a former U.S. Congressional Fellow. Before he joined Folio he was an agent at Vigliano Associates, where he represented the firm’s highest profile authors.
As the Associate Director of Publicity for St. Martin’s Press, Steve developed and orchestrated major promotional campaigns in support of the house’s top authors. He also established a reputation with agents and editors for being a steadfast and effective advocate for his authors.
Before St. Martin’s, Steve accumulated significant experience in public relations, marketing, and branding at both the East and West coast offices of Hilsinger-Mendelson, Inc. There he worked with the most influential media contacts at national media outlets, from the Today Show and Good Morning America to People magazine and The New York Times, allowing him to bring this insider information to Folio and to his clients. Steve’s background in public relations and marketing gives him a unique ability to assist clients with book publicity and their media platforms, as well as a keen eye for trends in publishing and marketing opportunities.
Steve says: ÒMy background in PR and marketing has taught me that a book’s (and author’s) marketability is essential to achieving success in the current publishing climate. My first question is always, “Does this have great publicity potential?” If the answer is, “Yes,” I’m usually intrigued.Ó