Yfat Reiss Gendell is a literary agent with YRG Partners. She is the founder of agency and branding company. She represents world-builders and subject matter authorities across fiction and nonfiction. Her nonfiction projects include narrative nonfiction works of memoir (Sherri ShepherdÕs Permission Slips; international zeitgeist poet Sarah KayÕs forthcoming The View from South Dakota; and Vice Admiral Robert HarwardÕs forthcoming The Gouge), history and science (New York Times bestseller Denise KiernanÕs The Girls of Atomic City and The Last Castle; and Cristin OÕKeefe AptowiczÕs Dr. Mutters Marvels), prescriptive nonfiction in the areas of business (Eve Rodsky and Reese WitherspoonÕs Hello SunshineÕs New York Times bestselling Fair Play; hospitality industry thought-leader Damian Mogavero and Joseph DÕAgneseÕs The Underground Culinary Tour), health and wellness (iconoclast and bestseller Yoni Freedhoff MDÕs The Diet Fix; neuroscientist and TED Talk star Wendy Suzuki, PhDÕs bestselling Happy Brain, Healthy Life; internationally renowned environmental toxin authority Leonardo Trasande, MDÕs Sicker, Fatter, Poorer; internationally lauded neuroscientist Nan Wise, PhDÕs bestselling Why Good Sex Matters; and Pierre Dukan, MDÕs New York Times bestselling The Dukan Diet), parenting (bestselling ÒToddler WhispererÓ Tovah Klein PhDÕs bestselling How ToddlerÕs Thrive; Jo FrostÕs Toddler Rules by TVÕs ÒSupernannyÓ), and humor (the New York Times bestselling Sh*tty Mom franchise of books and merchandise).

Yfat routinely helps consumer packaged goods companies and other business leaders bring their brand stories to entertainment (New York Times bestselling Suja Juice Solution; BabyGanics groundbreaking BabySafe in Seven Steps; Vera Bradley founder Barbara Bradley BaekgaardÕs A Colorful Way of Living; Stella & Dot founder Jessica HerrinÕs Find Your Extraordinary; and two forthcoming projects by Swedish environmental change agent Oatly). Yfat understands what her authors and creatives go through, because she is one. As an author she has published eight nonfiction titles with Chronicle Books, Stewart, Tabori & Chang, and Penguin Random House, among others. Prior to becoming an agent, Yfat worked as a lawyer and ran a boutique publishing house. She attended Brandeis University and The UCLA School of Law and spent more than a decade on the board of WIN (formerly Women in Need), one of New YorkÕs largest providers of homeless services for women and children.